Sustainability is becoming increasingly important to people, organizations, and governments. In fact, it should actually be the fundament for any project, initiative, or organization. However, this has not yet been achieved. In order to put words into practice, another generation of business models is necessary. With the introduction of the concept of “New Business Models”, sustainable value creation is centralized. The idea of New Business Models is based on three principles: multiple, collective, and shared. The question is how ordinary and everyday transactions (buying bread, generating power together, or auto sharing) can achieve sustainability.

These business models, at the same time, result in economic, social, and environmental value(s). Transactions should lead to a more sustainable economy. The Nijmegen School of Management (Radboud University Nijmegen, the Netherlands) began conducting research in 2011 with the aim to provide answers to these questions. This has resulted in a series of activities, seminars, conferences, and publications. Most of these publications are in Dutch. We are happy to share the results of these studies and activities with you. Go to Research Activities and Publications for more information or sign up for the ‘Newsletter’ so that, twice a year, you will receive our international newsletter.

New Business Models

On November 13, 2014 published the book New Business Models: Working Together to Value ‘in the Netherlands. This book is the result of three years of research led by Jan Jonker, Professor of Sustainability at Radboud University Nijmegen.
The book was created on the basis of crowd thinking. More than fifty people in the creation and co-written meegedacht .The result is an inspiration and workbook and for people today. It is a do it yourself book to develop their own sustainable business model. A book where you yourself can get to work if you have plans for an initiative, cooperative, company or (social) enterprise. But you can also use it natural to an already existing business, project, plan or activity with by lights. This book has been translated into English and is available as e-book. You can order the book after the 15th of august here.

New Projects

New business models are characterized by “collective and shared value creation”. That means that business revenues are not only expressed in monetary terms but also in other valuable aspects such as time, attention, experience, and energy products.

Do you want to contribute to the international database?

Submit your own or someone else’s New Business Model.
In the event of the latter, do this with the utmost care based solely on public data and, if necessary, ask permission!

Register the business model
Or see what’s already in the database:
see here
Or see what teaching materials are available for teachers and students of universities and business schools as well as universities of applied sciences
see here


As part of the research on New Business Models, several books and reports are published. The Publications page contains a list of publications available in English and French.