Research on ‘business models for sustainability’ (BMfS), a.k.a. ‘sustainable business models’ (SBM), is developing very dynamically. But many scholars and also practitioners deal and struggle with the question how to define a BMfS. This post highlights three elements that we think are necessary for such a definition:
- a general definition of a ‘business model for sustainability’,
- a general definition of a ‘sustainable value proposition’, and
- an extended notion of ‘value creation’.